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品牌故事
Our Story

easyoga 一個堅持完美的品牌 | 一種新的理想生活- Living an Athleisure Lifestyle

easyoga- An exceptional and perfect brand | Living an Athleisure Lifestyle

運動服飾品牌easyoga自2002年成立以來保有一種堅持信念,以推廣運動樂活及宣揚環保永續理念為品牌核心;以自我時尚、綠色概念及專業設計為品牌價值,廣為日韓名模、運動名人喜愛,成功打入日本、韓國、香港、挪威等地,成為亞洲運動休閒市場的領導時尚品牌。透過全球旗艦館與合作夥伴的持續推廣與行銷,期許營造 [生活由瑜伽造就-Yoga to be] 的自在樂活氛圍。

​自專業瑜伽服飾延伸至樂活運動如慢跑、單車、舞蹈、網球等專業服飾,同時也以環境永續概念另外拓展舒適質感的生活休閒款式,全方位融入每一個人的生活旅行中。

近年,更是專注結合運動休閒(Athleisure)與生活態度(Lifestyle),重新詮釋一種新的理想生活,引領全球跟隨的新風潮_Perfecting your life!

easyoga, is a strong, consummate, and exceptionally fashionable sportwear leading brand, born in 2002. At the cutting edge of Technical Athletic Wear, Lifestyle Apparel, Professional Yoga Outfit and Equipment, our main inspiration is to utilize unique asymmetric tailoring to enhance comfort, durability and functionality. 

We continue to help spread and develop the enthusiasm and influence that yoga and exercise has on our lives, also bearing environment and social implications of everything that we do in mind, in order to promote sustainability and ethical practices. With holding the highest standards in material quality and manufacturing methods, easyoga expects to overstep the traditional definitions of style and fashion, and bring about new ideals: Perfecting your life!

 

品牌精神  象徵意象

Our Brand Spirit

easyoga的脈輪花 - Chakra flower LOGO完整地呈現品牌精神與理念,以千瓣心蓮的花型,象征崇高無瑕的心靈能量,如同蒲公英似的隨性飄散喚起猶然而生的意念進而完美並臻化您的生活。

Perfecting your Life ! 完美您的生活,是一種生活理想,更是一種生活態度! 

The chakra flower logo of easyoga delivers an important message to yoga, “perfecting your life”. This logo is formalized from crown chakra, the top one of chakras, and denotes the awakening our spiritual divinity, one which helps us maintain oneness or wholeness in our lives.

This logo is said to be elegant and molded to perfection, imitating, yet meticulously amalgamating the lotus, chrysanthemum, and houseleek flowers. It means to bring the natural elements and spiritual concepts to better one’s life.

 

原創美學自然時尚  

Our Design

一直以來,easyoga秉持精緻規格的製衣技術與文創工藝,專注于體現舒適、完美輕貼與自然雅致的設計概念,提供優化的延展包覆與運動支撐,兼顧優雅時尚與舒適自在。

自我風格創造出自在的設計美學與大自然意象共融,蘊涵著生活態度(Lifestyle)及運動時尚(Sports - Trend)做故事性結合,重新詮釋運動時尚與細緻的新概念

easyoga holds the highest standards in material quality and manufacturing methods while also concentrating on embodying comfortable and perfect design concepts. We believe that the beauty comes when it touches one’s mind and original aesthetic brings a new born gratification.

Our designs persist in the original energies rooted in simplicity and primitiveness. Our attitude to Lifestyle and Sport-trend is perfectly interpreted through our actual actions, constant storytelling, and quality merchandise that features the skin-sensitive and technical dry-fit performances. In this pursuit, easyoga aims to create the passionate innovation: The new concept of sports fashion in harmony with a mindful and balanced life.

 

品牌系列  特色

Our Series

LA-VEDA   ●Moisture-Wicking  ●Comfortable Fit  ●Superior Technical

強調貼身舒適、吸濕排汗、時尚優雅的修身剪裁設計,專為瑜伽學習者、專業瑜伽老師而設計。

Bertii   ● Organic Lifestyle  ● Loose Fit  ● Original Design

屬生活休閒系列,輕鬆休閒的風格,適合居家或假日外出的寬鬆著衣,可展現愜意且個性的休閒時尚品味。

Lespiro    Versatile    ● Cozy Material   ●Highly Functional 

專門針對單車、跑步、網球等戶外運動而設計的產品。多元舒適且專為熱汗運動需求的設計,更是綜合訓練、馬拉松跑者及運動愛好者的首選

 

互動式體驗  鏈結在地文化與生活互動式體驗˙ 鏈結在地文化與生活

Our Yoga Life

Taipei YogaLife Festival & 30-Day Yoga Marathon

當品牌開始往內探究核心理念,發現更重要的是凝聚人與人、人與自然間的共生情感。 easyoga開始思考將這份動力轉化為行動,透過舉辦30天瑜伽馬拉松、各國瑜伽生活節、亞洲最大專業瑜伽研討會Asia Yoga Conference、Yogafest Yokohama、國際大師瑜伽工作坊與生活概念各式講座等,傳遞easyoga對自然永續、時尚美學平衡的新思維,透過國際市場的在地力量與樂活族群做緊密連結,期許帶給喜愛運動樂活的人們更多元的生活體驗。

When it comes to brand value, we are more concerned with contributing to society and connecting people with nature. easyoga takes action towards achieving these goals. For instance, we hold events like 30-day Yoga Marathon, YogaLife around the world, and participant in international yoga conference like Asia Yoga Conference、Yogafest Yokohama, and working with Gurus for workshops and lectures, geared toward promoting YOGA and the LOHAS lifestyle. Through these events, we hope to help people develop much deeper and richer states of happiness and love.

 

為地球多爭取+1% 的權利

Our Green Project - Fighting for the planet with 1% for the planet

秉持對環境永續經營的企業責任,easyoga成為台灣第一個率先加入1% for the Planet國際綠色環保組織的企業,消費者購買的任一件商品,easyoga捐出商品單價的1 %,促進綠色活動在世界各地的落實。easyoga聚集積少成多丶以小換大的力量, 帶起社會更具行動力的環保責任

An important part of doing business today involves environmental responsibility. easyoga has taken the initiative to become a leader in environmental protection by donating 1% of every purchase made by its consumers to charity to help promote the advancement of sustainable lifestyles and developments.

 

瑜伽公益的推手

Asian Classics Input Project

easyoga於2009年底與ACIP合作,擺脫一般募款的傳統方式,以更符合現代消費的觀念而設計了聯名紀念T 恤,把T 恤的營收贊助給該協會, 讓保存瑜伽古文物的使命與成果能順利推廣下去。

Near the end of 2009, easyoga worked together with ACIP to breakaway from traditional fundraising methods. easyoga designed a modern, commemorative co-branded T-shirt, from which a portion of the proceeds were given to the association in an effort to successfully preserve some of yoga's most important cultural relics.

 

未來的期許

Our Vision

easyoga一直將企業的社會責任當作一件不可不做、也期待做得更好的事。一個企業想對自己的品牌有所期許,或對一個喜愛的品牌有所期待, 必須先看到一個品牌除了產品本身之外,為生活帶來更高價值的東西。無論這個更高價值的東西是一般人講的附加價值也好,或是一個觀念、品味、生活態度也罷,easyoga只想去挖掘更多熱愛生活的人,一起做喜歡的開心事。

easyoga constantly works towards promoting social responsibility as an important factor in everyday life. A business must face its own brand image and realize how much influence it can hold in the world and how it can be used to create value and worth beyond just the price tag. When people identify with easyoga, they identify not only with our brand, but with our ideals and values of protecting the world from harm, and moving forward with sustainability. 

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